esprit timewear and jewel - a story of success! esprit timewear was launched in 1994, jewel in 1998 - worldwide. especially jewel, as an almost organical sibling of the extremely successful timewear accessories, was more like a widely awaited arrival than a simple product launch. esprit jewel and her big brother esprit timewear instantly became one of the commercially and emotionally most successful brands and are widely believed to have created a market segment of its own: branded, easily accessible and affordable, fashionable and simply young.
two main collections follow the yearly rhythm of the fashion cycles, debuting in spring and fall respectively. special lines like "summer specials" and "couture" and the widely known timewear "bestsellers" as well as limited editions are launched throughout the year for festive occasions, for certain markets - or just for the fun of it.